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J.
Kunlun
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Golden Tulip
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Blog images - 2025 - VOL.009 - Why Urban Getaways Make Unforgettable Incentives Experiences RadissonCasablancaExtra
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Why Urban Getaways Make Unforgettable Incentives

Urban destinations have long been a popular choice for incentive trips, thanks to their cultural depth, vibrant energy and excellent infrastructure.

Cities are hyper-connected and easy to get to and get around – crucial considerations for incentive travel logistics. And at a time when the lines between work and leisure continue to blur, they also offer the ideal backdrop for programs that deliver both purpose and play.

Recent findings from the Navan + Skift State of Corporate Travel & Expense 2025 report, revealed that over half of business travellers (54%) took at least two “bleisure” trips in 2024, while 67% of bleisure trips begin as itineraries anchored around a conference or event according to a report by Stratos.

Blog By Susie Harwood

26 Mar 2025 5 min to read

The Bleisure Effect

This blending of business and leisure travel is no longer a trend, it’s a mindset. For incentive planners, it presents an exciting opportunity to design travel rewards that meet business goals and personal passions. Urban getaways are ideally positioned to deliver on both. They offer endless choice and experiences that feel meaningful and memorable.  

City programs also meet the growing demand for cultural richness, an essential element for today’s incentive participants. According to the 2025 European Attendee Preferences study from the Incentive Research Foundation (IRF), 34% of respondents listed local culture as one of the most motivating features of an incentive destination.  

Incentive winners don’t just want to visit a destination, they want to feel it, live it, and understand it. There’s no better way to do that than by staying in the heart of the city, where everything is close at hand.  

From iconic architecture and historic landmarks to rooftop bars, buzzing arts districts, and gourmet street food scenes, cities are dynamic playgrounds that blend work, leisure, and reward in one.  

They offer more than convenience, delivering culture, contrast, and countless ways to connect people with place. That’s why Edition Three of the Extra Mile Series of eBooks created by Radisson Hotels in partnership with the Society for Incentive Travel Excellence (SITE) focuses on Urban Getaways.

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Going the Extra Mile: Incentive Travel with Purpose and Planet in Mind
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Going the Extra Mile: Redefining incentive travel through wellness and adventure

Epic Rewards in Iconic Locations

This curated resource for planners features five distinctive city-based properties that go beyond the expected to deliver impact, style, and substance. Each destination offers a unique urban experience that inspires and rewards the most demanding incentive participants.

The Radisson Collection Royal Hotel, Copenhagen isn’t just a hotel – it’s a design landmark. Originally conceived by Arne Jacobsen as the world’s first design hotel, it continues to set the benchmark for Scandinavian style. Set in the heart of the city, the property offers incentive guests a gateway to Michelin-starred dining, curated museum tours, and guided design experiences.

Riga, Latvia’s creative capital, offers an unexpected urban escape packed with personality. The Radisson Blu Latvija Conference & Spa Hotel, Riga soars above the city, offering panoramic views, a rooftop cocktail bar, a luxe ESPA spa, and more.

Beyond its famous Art Nouveau architecture and cobbled old town, Riga has a thriving cultural and culinary scene, ideal for immersive group activities like market-to-table cooking experiences and underground art tours.

The Radisson Collection Hotel, Grand Place Brussels places groups at the heart of the EU capital, just steps from Gothic churches, world famous chocolates, and surrealist art. Brussels offers a truly memorable experience for incentives – participants can explore the city by bike, learn to make waffles with local artisans, or take day trips to nearby Ghent or Bruges.

Blog images - 2025 - VOL.009 - Why Urban Getaways Make Unforgettable Incentives Experiences GettyImages
Blog images - 2025 - VOL.009 - Why Urban Getaways Make Unforgettable Incentives Experiences Dubai GettyImages

Past and Present in Perfect Contrast

Across the Mediterranean, Casablanca brings a different kind of urban energy. The Radisson Hotel Casablanca Gauthier La Citadelle combines traditional Moroccan style with sleek rooftop elegance. Cultural programming, private hammam experiences, and immersive city tours bring the vibrant spirit of North Africa to life – ideal for incentive groups seeking something strikingly different.

From iconic towers and palm-shaped islands to traditional souks and desert dunes, Dubai is a destination that dazzles. The Radisson Blu Hotel, Dubai Waterfront offers skyline views, a sleek rooftop terrace, and access to some of the emirate’s most exclusive locations.

Known for pushing boundaries, Dubai offers an unmatched array of experiences, from sunrise desert safaris and sunset yacht cruises to art galleries, world-class shopping and fine dining.

What ties these five cities together isn’t just great design, seamless service, or Instagram-worthy skyline views. It’s their ability to reward top performers with vibrancy, diversity, and cultural depth. Each one is rich in story, full of local flavour, and brimming with opportunities to make recognition feel personal and powerful.

Edition Three of the Extra Mile Series is an invitation to think differently about incentive travel and explore the energy of some of the world’s best cities.

Download Edition Three: Urban Getaways

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Blog images - 2025 - VOL.009 - Why Urban Getaways Make Unforgettable Incentives Experiences RadissonCasablanca
Related tags: Europe & CIS , Asia Pacific , Middle East , Africa , United Arab Emirates , Morocco , Latvia , Denmark , Belgium , Copenhagen , Riga , Brussels , Casablanca , Dubai , Radisson Blu Hotel, Dubai Waterfront , Radisson Hotel Casablanca Gauthier La Citadelle , Radisson Collection Hotel, Grand Place Brussels , Radisson Blu Latvija Conference & Spa Hotel, Riga , Radisson Collection Royal Hotel, Copenhagen
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