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J.
Kunlun
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Golden Tulip
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  • Going the Extra Mile: Incentive Travel with Purpose and Planet in Mind
Blog images - 2025 - VOL.003 - Going the Extra Mile Experiences new
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Going the Extra Mile: Incentive Travel with Purpose and Planet in Mind

Blog By Susie Harwood

04 Sep 2025 5 min to read

Incentive travel is no longer just about rewarding performance with luxury. It’s about creating experiences that align with what matters most to today’s high achievers. Incentive travellers want to feel good about the experiences they earn and for their rewards to reflect their values, especially when it comes to sustainability. According to recent research from the Incentive Research Foundation (IRF), nearly half (49%) of European participants consider sustainability a priority when evaluating incentive travel opportunities. 

The study also revealed that environmental sustainability practices are top of mind for 62% of employees, and over a third (35%) consider carbon offsetting and responsible travel planning to be key decision-making factors.For planners, this presents both a challenge and an opportunity: to design programs that deliver the same emotional impact and motivational power, while also aligning with the growing demand for sustainable travel. This means finding hotels and destinations that go beyond box-ticking green measures to deliver immersive, purpose-driven experiences that leave a lighter footprint and a stronger legacy.

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Sustainable Stays

That’s the ethos behind Edition Two of the Extra Mile Series: Sustainable Stays – a new eBook from Radisson Hotel Group in partnership with the Society for Incentive Travel Excellence (SITE).

Sustainable Stays showcases that it’s possible to plan responsibly, without losing the excitement, exclusivity, or emotional impact that makes incentive travel so effective.

It highlights five Radisson properties that demonstrate sustainability in action, through thoughtful architecture, community collaboration, local sourcing, and low-impact operations.

But going green doesn’t mean sacrificing style or impact. Each hotel featured in Sustainable Stays offers not only eco-conscious design and operations, but also the signature service, comfort, and attention to detail that incentive qualifiers expect. From rejuvenating spas to curated cultural immersions, these experiences prove that sustainability and sophistication can go hand in hand.

In Rwanda’s capital Kigali, one of Africa’s greenest and fastest-growing cities, incentive winners can celebrate both achievement and purpose at the Radisson Blu, with its LEED-certified spaces and access some of Rwanda’s most iconic eco-adventures. Meanwhile, in Milan, the newly opened Radisson Collection Santa Sofia redefines Italian luxury with LEED Gold certification and curated cultural programming.

Half a world away, the tropical surroundings of Cebu in the Philippines offer a different kind of sustainable luxury. Here, incentive groups can engage in a full-circle cacao journey that supports local women and farmers or enjoy zero-waste catering experiences in heritage sites.

In Berlin, top performers can stay at a property that fuses creative energy with green innovation, whether it’s dining on local produce in a garden courtyard or engaging with the local arts scene through on-site installations.

And in Marrakech, a city known for its vibrancy and tradition, incentive winners can enjoy locally sourced menus, artisan collaborations, and heritage tours, all while staying at a Green Key-certified hotel that has eliminated single-use plastics.

What ties these destinations together is a shared philosophy: that travel can be both inspiring and intentional. These are not only places of beauty and excitement, but they also offer experiences designed to respect the communities, cultures, and environments that make them unique, leaving a lasting impact long after the trip is over.

As with every property in the Extra Mile Incentive Travel program, the hotels featured in Sustainable Stays were handpicked for their ability to deliver more than just travel, they deliver purpose. They reflect the evolving definition of what it means to “go the extra mile” in incentive hospitality: not just rewarding achievement but doing so in a way that celebrates both people and planet.

By highlighting destinations that blend purpose with performance, the Extra Mile series helps planners design programs that resonate with today’s high achievers. Because great performance deserves great recognition, and in this new era of travel, that means going the extra mile not just for your people, but for the planet too.

Blog images - 2025 - VOL.003 - Going the Extra Mile Experiences
Blog images - 2025 - VOL.003 - Going the Extra Mile Experiences BARranco Restaurant terrace

Download Edition Two: Sustainable Stays and discover how you can design incentive travel experiences that offer meaningful recognition with impact

Explore the Extra Mile Program and download our other eBooks in the series

Blog images - 2025 - VOL.003 - Going the Extra Mile Experiences
Blog images - 2025 - VOL.003 - Going the Extra Mile Experiences Radisson Blu Hotel Barcelona Sagrada Familia
Related tags: Europe & CIS , Italy , Milan , Radisson Collection Hotel, Santa Sofia Milan , Radisson Blu Hotel, Milan
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