Dusseldorf is not only known for its hoppy beer Altbier, but for hosting one of the biggest trade fairs in the world.
When visiting Dusseldorf, stop by the Messe Düsseldorf to browse through over 2000 exhibitors in a hall filled with history.
Find the Messe Dusseldorf in the place were an old wooden shed attracted large crowds from all over the world to the popular Commercial Trade and Export Show back in the day.
In 1947, the company successfully established themselves as a permanent trade exhibition. They were called Nordwestdeutsche Ausstellungsgesellschaft mbH (NOWEA) and changed their name to Messe Dusseldorf in 1997.
After 70 years of experience in the business, they are one of the 10 strongest trade fair organizers in the world, characterized by conducting their fairs with selected subjects.
They are known to host the biggest and most significant watersports trade fairs called Boot, which will celebrate its 50th anniversary in 2019. They showcase stuff like motorboats, yachts, canoes, items for board sports, sailing, elements for sportfishing, and diving, among others.
Ideas made with love
The fairs they host aim to showcase innovative ideas. It doesn't matter if it is made in Germany, India or Russia, as long as the exhibitions expose things made with love.
The diversity in the background is one of the key elements of the company to offer variety in their stands to its visitors.
The fairs include themes covering the sectors of processing & packaging, health & medical technologies, plastics & rubber, and metals & flow technologies.
The 220,000 square meter space offers digital and analog facilities to suit the needs of the different displays, allowing interactive expositions to entertain the visitors.
To know what kind of fairs are being held when you are staying in Dusseldorf, make sure you check the calendar on their website.
The perfect location
Messe Dusseldorf hosts the perfect place by the banks of the Rhine River, ideally reachable by any means of transport. It is a one-hour flight from big cities like Paris, London, and Berlin or just a couple of hours in the train from Amsterdam.
It is also the heart of the trade fairs network worldwide. You won't be as well connected in your industry as you will be when visiting the arena.
Good to know
Enjoy food and beer stands in the outside section. Stop by after enjoying the stands of the fair for an Altbier!
If you are driving, there is parking in the area.
Keep an eye on the layout of the place on the website, so you know what you want to visit, and you don't get lost. The center is massive!