Radisson Hospitality Belgium BV/SRL Ad and Cookie Policy

Effective Date: March 25, 2021

Last Updated: March 25, 2021

We use common tracking technologies

Radisson Hospitality Belgium BV/SRL, and its subsidiaries and affiliates, collect information about users over time and across different websites, mobile applications, and other services. We also authorize third parties to collect information this way. To do this, we use several common tracking tools. Our vendors and other third parties may also use these tools. These may include browser cookies. We may also use web beacons, flash cookies, and similar technologies.

We use tracking technologies for a variety of reasons

We use tracking tools on our websites and mobile applications. Cookies are common on our websites and are small files that download when you access certain websites. To learn more, visit www.allaboutcookies.org/ or www.youronlinechoices.eu/. These pages also explain how you can manage and delete cookies. We use tracking tools, including (but not limited to) cookies:

- To recognize new or past customers.
- To store your password if you are registered to our site.
- To improve our website.
- To serve you with interest-based or targeted advertising (see below for more on interest-based advertising).
- To observe your behaviors and browsing activities over time across multiple websites or other platforms.
- To better understand the interests of our customers and our website visitors.

We use specific tracking technologies

Here is more information about the tracking technologies and cookies we currently use on the sites where this policy appears. We use all of these tracking technologies to improve our site and the experience of our visitors:

- DoubleClick Floodlight and Rocket Fuel: We use these tracking tools to track user behavior over time and across third party sites to improve the effectiveness of our online advertising. We collect information about what ads users view and whether they click on the ads. We use this information to improve and customize our advertising.
Tealium: We use this tool to manage the tracking technologies and cookies we currently use on our site.
Omniture, Qubit and Adobe Test and Target: We use these tools to collect information about how visitors use our website. For example, we collect details of the pages the visitor views on our site and the total number of times a visitor has been to our website.
Facebook Social Plugins: We use this technology to allow users to share their experiences with our Apps and websites on Facebook. For example, we may collect your browser information, demographic data, and interaction data.

We engage in interest-based advertising.

We and our partners display interest-based advertising using information gathered about you over time across multiple websites, mobile applications, or other platforms.

Interest-based advertising or "online behavioral advertising" includes ads served to you after you leave our website, encouraging you to return. They also include ads we think are relevant based on your shopping habits or online activities. These ads might be served on websites or on apps. They might also be served in emails. We might serve these ads, or third parties may serve ads. They might be about our products or other companies' products.

How do we gather relevant information about you for interest-based advertising?

To decide what is relevant to you, we use information you make available to us when you interact with us, our affiliates, and other third parties. We gather this information using the tracking tools described above and information you provide directly to us as described in our Privacy Policy. For example, we or our partners might look at your purchases or browsing behaviors. We might look at these activities on our platforms or the platforms of others. We work with third parties, which may include but is not limited to Facebook Custom Audiences, LiveRamp, and Google Ads, who help gather this information. We may share your email address with these third parties, and these third parties might link your name or email address to other information they collect to create custom audiences or deliver targeted advertisements. That information might include past purchases made offline or online. Or, it might include online usage information.

We may use Facebook Custom Audiences to deliver interest-based advertisements to you on Facebook based on your email address. This tool allows us to personalize our ads based on your interactions with us. This tool enables Radisson to convert your email address to a unique number that Facebook uses to match to unique numbers Facebook generates from email addresses of its users. Facebook users can control the ads they see in their Facebook account, including Customer Audience ads, in Your Ad Preferences.

We may use Google Ads Customer Match to show you interest-based advertisements based on data we share with Google, such as your email address. Customer Match allows Radisson to use your email address to reach you via Google’s ad network. Google users can control the ads they see on Google services, including Customer Match ads, in their Google Ads Settings.

We may use customer match recognition services with LiveRamp. You can opt out of customer match recognition services through LiveRamp at https://liveramp.com/opt_out/.

You can learn how to opt-out of receiving targeted advertising by visiting the section below titled “You can control tracking tools and can opt out of interest-based advertising".

You can control tracking tools and can opt out of interest-based advertising

In engaging in interest-based advertising, we adhere to the Digital Advertising Alliance's Self-Regulatory Program for Online Behavioral Advertising, which you can review at www.aboutads.info/principles.

On websites, we typically use cookies to engage in interest-based advertising. Your browser may give you the ability to control cookies. How you do so depends on the type of cookie. Certain browsers can be set to reject browser cookies. To find out more about how to enable, disable, or delete cookies from your web browser, please visit www.allaboutcookies.org/ and www.adobe.com/devnet/security.html. To control flash cookies, which we may use on certain websites from time to time, you can go to www.macromedia.com/support/documentation/en/flashplayer/help/settings_manager07.html. Why? Because flash cookies cannot be controlled through your browser settings. If you block cookies, certain features on our sites may not work. If you block or reject cookies, not all of the tracking described here will stop. Options you select are browser and device specific.

In addition, the Self-Regulatory Program for Online Behavioral Advertising program provides consumers with the ability to opt-out of having their online behavior recorded and used for advertising purposes. To opt out of having participating entities collect your online behavior for advertising purposes when browsing our websites, visit www.aboutads.info/choices/. To opt out of having participating entities collect your online behavior for advertising purposes when using our mobile apps, download and use the Digital Advertising Alliance's "App Choices" app. Choices you make are both browser and device-specific.

Our Do Not Track Policy

Some websites have "do not track" features that allow you to tell a website not to track you. These features are not all uniform. We do not currently respond to those signals.