Radisson Hotel Group Press Releases

Press Releases

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Latest News

Radisson Hotel Group Launches Creator Hub: A Game-Changer for Travel Storytelling

12 November 2025

Radisson Radisson Rewards

Radisson Hotel Group Launches Creator Hub: A Game-Changer for Travel Storytelling

Radisson Hotel Group has introduced Creator Hub, a dynamic platform connecting nano content creators with Radisson Hotels & Resorts across the globe. This initiative reimagines influencer marketing by offering creators personalized hotel stay experiences in exchange for authentic, brand-aligned content fostering a more inclusive and community-driven approach to travel storytelling. Empowering Emerging CreatorsCreator Hub opens doors for creators, those with 1,000 to 30,000 engaged followers on Instagram or TikTok, to access Radisson’s diverse portfolio of hotels. Operating on a non-monetary collaboration model, the program replaces traditional financial compensation with curated hotel stays, enabling creators to blend leisure travel with content creation. In return, the creators produce high-quality visuals and narratives that reflect Radisson’s brand pillars, including design, wellbeing, local culture, and gastronomy. Creators will also enjoy VIP benefits through Radisson Rewards, such as upgrades, early check-in, and tailored experiences that will enrich their storytelling. A built-in gamification system further incentivizes creativity, engagement, and consistency. A Strategic Shift Toward AuthenticityAlready active across more than 210 hotels, Creator Hub complements Radisson Hotel Group’s year-round influencer marketing efforts. It introduces a new layer of accessibility and authenticity to the Group’s content ecosystem, helping drive brand awareness and engagement across key markets. “With Creator Hub, we’re opening the door to a new kind of collaboration, one that’s more inclusive, more authentic, and more aligned with the way people experience and share travel today. This initiative reflects our commitment to innovation and community, empowering a new generation of storytellers to bring our brand to life in meaningful ways. It’s not just about marketing; it’s about building lasting relationships and shaping the future of hospitality,” says Roberto Tamayo, Director of Global PR, Social Media & Influencer Marketing at Radisson Hotel Group. Technology Meets StorytellingCreator Hub seamlessly integrates technology, storytelling and loyalty into a scalable platform. Through influencers, Radisson Hotel Group connects with an engaged community of travelers, leveraging authentic voices to amplify its brand. Creators receive hotel briefs and creative guidelines to ensure content aligns with Radisson Hotel Group’s brand vision while preserving their unique style. For hotels, the approach offers a way to generate consistent, high-quality content for use across local, regional and global channels. Sandie Jacques, General Manager of Radisson Blu Hotel, Paris Marne-la-Vallée, shares: “We’re thrilled to be part of Radisson’s Creator Hub, which gives us the opportunity to showcase the personality and spirit of our hotel through authentic storytelling. It’s a fantastic way to engage with a new generation of travelers seeking real, memorable experiences.” Meeting Creators Where They AreAs travelers increasingly seek real-voice content over polished advertising, Creator Hub engages with travelers on social platforms through trusted voices. By embracing this shift, Radisson Hotel Group continues to evolve its marketing strategy to prioritize community, credibility and creativity. “Our collaboration with Radisson Hotel Group through Creator Hub was an excellent experience. The platform felt truly innovative, and the hotel provided the perfect environment for authentic content creation,” said Theo and Rodrigo from @theoandrodrigotravel. Looking AheadCo-developed with strategic communications agency Apple Tree, Creator Hub, is built to grow alongside evolving travel and content trends. Expansion into new markets is planned for 2026, alongside themed activations and brand partnerships that will offer even more creative opportunities. How to join Creator Hub• Who can apply? Creators with a following of 1,000 to 30,000 followers on Instagram or TikTok.• What’s included? Individual three-night stays for two guests at participating Radisson hotels all over the world, Radisson Rewards benefits and structured support.• How to join? Interested creators can apply via social.media@radissonhotels.com or DM Radisson Hotel Group on Instagram or TikTok to be considered. Creator Hub is now live, inviting creators to join the movement and help shape the future of hospitality content.Watch the YouTube video here.

Radisson Blu Hotel debuts in Florence, the gateway to Tuscany

6 November 2025

Radisson Blu

Radisson Blu Hotel debuts in Florence, the gateway to Tuscany

Radisson Hotel Group proudly announces the opening of the Radisson Blu Hotel, Florence, a landmark addition to the Tuscan capital. Located just minutes from Florence’s historic center with sweeping views of the Tuscan hills, the hotel blends contemporary design with the city’s Renaissance heritage. Featuring one of Florence’s largest conference facilities, along with a full-service spa, wellness center, and tennis courts, the Radisson Blu Hotel, Florence sets a new benchmark for both business and leisure hospitality in the region. A modern urban resort experienceRadisson Blu Hotel, Florence redefines hospitality in the Tuscan capital with sleek design and contemporary interiors, offering guests a true “urban resort” experience. The property boasts 304 elegant guest rooms and suites, many with panoramic views of the Tuscan hills. Spacious layouts, stylish details, and dedicated categories – including Family and Premium Rooms as well as Suites, cater to every type of traveler. Family Rooms, at 38 m², feature the option of connecting spaces to ensure both privacy and comfort, giving parents the chance to relax while children have room to play. Guests can enjoy a wealth of leisure amenities, from a full-service wellness and spa center to an outdoor swimming pool, tennis courts, and a modern fitness hub. Families are especially well cared for with a dedicated playground, a kid’s pool with water games, and tailored spaces for younger guests, making family stays as effortless as they are memorable. Whether relaxing in the gardens, keeping active, or creating shared moments, every experience is elevated by Radisson Blu’s signature Yes I Can! spirit. “As Florence continues to balance heritage with innovation, Radisson Blu Hotel, Florence embodies this dual spirit,” says Yilmaz Yildirimlar, COO, Managed Hotels, Europe, Radisson Hotel Group. “Marking the Group’s debut in Florence, this opening not only enhances our portfolio in Italy but also strengthens our presence in one of Europe’s most iconic cultural destinations. With its extensive event facilities, resort-style amenities, and seamless accessibility, this hotel opens a new chapter in Florence’s hospitality landscape.” Where business meets brillianceAs one of Florence’s largest conference hotels, it offers 1,500 m² of versatile meeting and event space across 15 rooms, including a 452 m² ballroom that can host up to 450 guests. Each venue is equipped with state-of-the-art audiovisual systems, hybrid meeting technology, and tailored business services, making the hotel a premier destination for conferences, corporate gatherings, and social celebrations. Gilles Toffoletto, General Manager of the Radisson Blu Hotel, Florence, comments: “The opening of our hotel marks an exciting new chapter for Florence, welcoming travelers from every walk of life. Whether visiting for business, bleisure, or family adventures, guests can look forward to a refined experience that combines contemporary comfort, authentic hospitality, and the timeless sophistication Radisson Blu is known for.” A taste of Tuscany and beyondCelebrating Italy’s rich culinary heritage, the hotel offers a diverse selection of restaurants and bars. Bertarelli serves refined Tuscan cuisine crafted with local ingredients, while La Primavera provides all-day dining with international favourites and thoughtful options for vegetarian, vegan, and gluten-free guests. The Lobby Lounge Bar is the perfect spot to unwind with a classic aperitivo by the fireplace, and during the warmer months, the La Veranda Pool Restaurant & Bar invites guests to enjoy relaxed bites and cocktails under the Tuscan sun. Together, these venues establish the hotel as a vibrant gathering place, welcoming both international travelers and Florentines alike. Gateway to Renaissance and countrysidePerfectly positioned for discovery, the hotel offers the best of both worlds: seamless access to Florence’s UNESCO-protected historic center and the rolling hills and landscapes of Tuscany. Set just outside the bustling city core, the hotel enjoys tranquil views over the Tuscan hills, an experience rarely found in downtown hotels.  With excellent connections via the A1 motorway, Florence and Pisa airports, and the city’s main train station, the hotel is easy to reach by car or public transport and provides a dedicated shuttle to the city center. From here, guests can explore icons such as the Duomo, Ponte Vecchio, and Uffizi Gallery, venture into the Chianti wine region or Fiesole’s hillside panoramas, and uncover hidden gems such as San Miniato al Monte and the artisanal Oltrarno district. For more information and to book, click here. 

Radisson Hotel Group debuts Park Inn by Radisson in Australia with the opening of Park Inn by Radisson Melbourne Carlton

4 November 2025

Park Inn by Radisson

Radisson Hotel Group debuts Park Inn by Radisson in Australia with the opening of Park Inn by Radisson Melbourne Carlton

Radisson Hotel Group is pleased to announce the opening of Park Inn by Radisson Melbourne Carlton, bringing the Park Inn by Radisson’s feel-good, stress-free hospitality to Australia for the first time. The city-fringe hotel sits beside Princes Park, opposite the Carlton AFL Club’s grounds, and only 4 kilometers (2.48 miles) from Melbourne’s CBD. Connected Carlton locationThe hotel features 89 bright, contemporary guestrooms with sweeping views of Princes Park and the hotel’s inviting outdoor pool. Designed for comfort and simplicity, the interiors reflect Park Inn by Radisson's upbeat design, creating a space where guests can relax and recharge. Families and small groups can enjoy the convenience of connecting rooms to stay together.  Perfectly positioned in Carlton and Parkville, the hotel places guests only minutes from the iconic Lygon Street, Melbourne’s original Little Italy. Here, family-run trattorias, wood-fired pizza, gelato bars, and indie bookshops keep the neighborhood buzzing from the first morning espresso to late-night dining. Nature lovers and fitness enthusiasts will appreciate Princes Park right on the doorstep, with tree-lined running and cycling paths, sports ovals, and expansive lawns for a refreshing escape between meetings and sightseeing. Melbourne Zoo is a short 10-minute walk, with leading medical institutions, including the Royal Children’s Hospital and the Peter MacCallum Cancer Centre, are within one kilometer.  The location is seamlessly connected to tram routes, the University of Melbourne, and the city’s renowned biomedical precinct, supporting visiting students and academics, including partnerships with Monash University’s Faculty of Pharmacy. All of these sit in a city celebrated for its coffee culture, creative laneways, live music, galleries, and a year-round calendar of major sporting events. Kathy Zha General Manager, Park Inn by Radisson Melbourne Carlton, said: “We’re proud to introduce Park Inn by Radisson to Australia from a spot that feels authentically Melbourne. Our guests get the best of both worlds, the city’s energy within minutes and the calm of Princes Park right outside. Whether here for meetings, medical visits, game day, or a weekend on Lygon Street, we’ll keep things easy, comfortable, and uplifting for guests.” Eat, meet, and connectIn the lobby, a café serves barista-brewed Piazza Dóro Italian coffee using responsibly sourced beans. An all-day grab-and-go offer covers breakfast, light lunch bites, and evening pizza, making it easy to keep moving between meetings, appointments, and city outings. Wellness made simpleAn outdoor swimming pool is available for guests. A new wellness hub is in development  featuring an infrared and steam sauna, as well as a cold plunge experience.  Built for a greener stayThe hotel runs up to 80% solar-powered energy, uses high-efficiency 7 liters per minute showerheads and taps, and features drought-tolerant native landscaping that needs minimal irrigation.  A multilingual team, speaking more than ten languages, tailors each stay with warm, efficient service.  Tim Cordon, Chief Operating Officer, Middle East, Africa, and Southeast Asia Pacific, Radisson Hotel Group, said: “Park Inn by Radisson is designed for today’s traveler, simple, upbeat, and great value. Park Inn by Radisson Melbourne Carlton is a strong first step for the brand in Australia, combining a connected location with efficient, sustainable operations that owners appreciate. We’re excited to build on this momentum across key city and leisure markets in the region.” For more information and to book, click here.  For high resolution images, click here.