The Club Hotel Services advances integrated commercial performance through expanded Pulse and GEMS platforms

The Club Hotel Services, Radisson Hotel Group’s integrated commercial engine, has closed a landmark year of growth. With the continued expansion of its proprietary platforms, Pulse and GEMS, The Club has sharpened its focus on how data, automation, and human expertise are reshaping commercial performance in hospitality. 

As Radisson Hotel Group’s internal commercial platform, The Club Hotel Services (“The Club”) brings together Revenue, Sales, Meetings & Events, Web, and Voice Management into a single, global operating model. Designed to serve hotel owners and operators at scale, it combines specialist commercial talent with proprietary technology to improve speed, accuracy, and performance across every revenue stream. 

In 2025, The Club accelerated its global expansion, with The Club of Revenue Management surpassing 400 hotels, the launch of the Club of Sales New Delhi edition, and the Club of Web Management scaling to 135 hotels in its first full year. This underscores the growing demand for centralized, data-driven commercial expertise. 

At the center of this momentum is the evolution of Pulse, The Club’s business intelligence, automation, and decision-support platform. Originally developed to unify commercial data into a single source of truth, Pulse has expanded into a fully integrated decision-making ecosystem. Shift by Pulse and Pro by Pulse are new modules introduced in the last year, focused on delivering automated displacement analysis for hotels to make faster, more informed commercial decisions and productivity and staffing optimization to achieve efficiency and overall profitability and performance, respectively. Also new, Plan by Pulse introduces automated forecasting powered by advanced algorithms, enabling faster and more accurate demand and revenue projections. Together, these capabilities elevate Pulse from a reporting tool into a strategic platform that actively supports revenue optimization and operational efficiency. 

Alongside Pulse, The Club has continued to transform Meetings & Events operations through GEMS (Group & Event Management System). GEMS is an end-to-end platform that automates and streamlines the full Meetings & Events lifecycle, from initial inquiry and quotation to contracting and event planning. Over the past year, new AI-enabled capabilities have further enhanced the system, including automated lead qualification, intelligent rooming list processing, and faster response workflows. These advancements are designed to reduce friction for planners, improve conversion for hotels, and deliver more consistent service at scale, while significantly cutting response times across M&E teams.

The continued development of Pulse and GEMS reflects a broader shift within The Club towards integrated, data-driven performance models that mirror the direction of the wider hospitality and travel ecosystems. These themes will also underpin Revenue Strategy Days 2026 (RDS26), The Club’s internal flagship strategy forum. While designed as an internal event, RDS26 serves as a live testbed for emerging ideas shaping the industry, bringing together Radisson Hotel Group’s global commercial teams and leading technology and data partners.

Taking place over two days, 4-5 February 2026, RDS26 is supported by more than 20 industry partners, including AWS, Agoda, Booking.com, EY, Trip.com, Cvent, Expedia, and MKG. Under the theme of Together Towards Tomorrow, discussions will focus on how automation, AI, data intelligence, and human expertise can be combined to navigate shifting demand patterns, evolving distribution landscapes, and rising guest expectations. 

Gianni di Fede, Global Chief Commercial Officer at Radisson Hotel Group, comments on this year’s progress: “Pulse and GEMS are strategic platforms that enable smarter decisions and faster execution across our hotels. By embedding automation and AI into everyday commercial workflows, we are fundamentally changing how performance is delivered at scale. Our teams have shown incredible agility in surpassing what can be achieved with this technology, and I look forward to engaging them and our partners at RSD26.” 

As hospitality continues to evolve at pace, The Club’s year of growth underscores how internal innovation platforms can generate broader industry relevance, offering a glimpse into the future of integrated, technology-enabled commercial performance.