Radisson Hotel Group signs four new properties in Norway and introduces two new brands

Radisson Hotel Group is delighted to announce the signing of four new conversion properties, and 519 guest rooms, in the picturesque city of Bergen, Norway, as part of their fruitful partnership with Magic Norway AS. Two of the properties will be Radisson Individuals hotels and the other two will be under the Group’s Prize by Radisson brand. All four properties have strategic locations and are set to open in the coming months. 

With these new signings, the first Radisson Individuals and Prize by Radisson hotels are introduced to the Nordics. This strategic expansion reinforces Radisson Hotel Group’s commitment to providing world-class accommodations in renowned destinations and expands the Group’s portfolio to five properties in Bergen. 

Nestled between majestic mountains and shimmering fjords, Bergen is a UNESCO World Heritage city renowned for its rich history, vibrant culture, and natural beauty. From the iconic Bryggen, the old wharf of Bergen, to the scenic Fløibanen, a funicular railway that connects the city center with Fløyen, one of the seven city mountains from which visitors can enjoy magnificent views, Bergen offers travelers an unparalleled mix of historical charm and modern allure. It is a destination where the outdoors and urban sophistication blend seamlessly, making it the perfect location for Radisson Hotel Group to expand its presence.

Elie Younes, Executive Vice President and Global Chief Development Officer at Radisson Hotel Group, comments: "We are thrilled to announce these additions to our portfolio in Norway, marking a relevant milestone in our journey in the Nordics. We look forward to a fruitful collaboration with Magic Norway AS and are grateful for their trust in our brands. These new signings represent our relentless dedication to providing exciting opportunities and possibilities to our guests and owners".

Introducing Radisson Individuals to the Nordics 

Radisson Individuals is a brand that allows hotel properties to maintain and promote their unique characteristics and personalities, whilst meeting the high standards of quality and service that guests have come to expect from Radisson Hotel Group. 

Magic Kloverhuset Harbour Hotel, a member of Radisson Individuals has 157 keys, with a combination of 137 guest rooms and 20 apartments, an a la carte restaurant with a wine and cocktail bar and a rooftop with a terrace bar. The hotel has central positioning in Bergen, situated at the famous Strandkaien street, directly next to the harbor, the fish market and the express boats to the Fjords. 

Magic Hotel Bergen City Center, a member of Radisson Individuals with 90 guest rooms, a cozy bar and restaurant area, is located only 100 meters from the harbor, and The World Heritage site Bryggen. Both hotels provide excellent access to shopping areas, restaurants, and public transport, in addition to Bergen's main attractions. The locations are major tourist destinations thanks to the city’s natural beauty and cultural heritage, and it attracts both domestic and international tourists, especially in summer. 

Radisson Hotel Group’s lifestyle midscale brand entering the Nordics

Prize by Radisson properties offer a lifestyle midscale experience with a unique personality, at the investment cost of an economy hotel. The compelling design proposition brand is suitable for new-builds and conversions with high GOP margins (+50%) and a lean operating model. 

Prize by Radisson, Solheimsviken Bergen, with 217 keys, offers scenic views and proximity to various dining and entertainment options. The hotel will open under the Prize by Radisson brand later this year. The property is located very close to the primary business districts and only 2km from the core city center. 

Prize by Radisson, Xhibition Bergen City offers 55 rooms and is located in the Xhibition shopping center in the heart of the city. It is located just a 5-10min walk from the culture and congress center Grieghallen, which attracts 150,000 visitors annually and which serves as the home of the Bergen Philharmonic Orchestra. Both Prize by Radisson hotels have convenient access to public transport, shopping areas, business districts, and major attractions.

“I’m delighted that with these signings we are going back to our Scandinavian roots and are able to expand our footprint in Norway with the introduction of the first Radisson Individual and Prize by Radisson hotels. Bergen’s breathtaking landscapes and vibrant culture align perfectly with our mission to provide exceptional experiences in extraordinary destinations. With these new properties, we are represented with five hotels and three exciting brands in Bergen,” said Adela Cristea, Vice President Business Development for Northern and Western Europe, Radisson Hotel Group. 

"With an increasing number of international visitors to Norway and business travelers seeking renowned hotel groups, we have great confidence that our collaboration with Radisson Hotel Group will bring great results", says Jon Arild Hellebust, Group Director of Magic Norway and adds: “Radisson Hotel Group has a strong presence in several key markets, has several solid brands, and presents itself very professionally in all contexts. By being the first hotels in Norway and the Nordic region to launch these new concepts, we believe it will also generate significant interest from guests and clients.” 

Radisson Hotel Group is the leading international hotel group in the Nordics and is represented with Radisson Collection, Radisson Blu, Radisson RED, Radisson and Park Inn by Radisson across the region. Radisson Hotel Group has more than 50 hotels in operation and under development in the Nordic region.