Golden Quarter

Wander through Vienna's first district—an UNESCO heritage site in its own right—and experience European and international luxury shopping at its best. The Austrian capital's Golden Quarter has a mix of old world glamour and contemporary shopping, where a string of international designer brands in very well refurbished stores line up under beautifully appointed examples of European architectural opulence. Kohlmarkt, Graben, and Kärntner Strasse, three of the city's best-known streets, have all been converted into pedestrian-friendly zones, perfect for a leisurely stroll with shopping bags in tow.

Designer boutiques

A unique shopping experience awaits in historical buildings in an unrivaled location in the city center. This exclusive shopping district gathers all the relevant luxury labels into one location, just like in New York, Singapore, Paris, and other metropolitan cities. Arranged like a string of pearls, various international designer labels have opened stores in the "Goldenes Quartier," including Alexander McQueen, Chanel, Emporio Armani, Jimmy Choo, Louis Vuitton (with its second-largest European store), Mulberry, Prada, Roberto Cavalli, Saint Laurent Paris, and Valentino. Many of these designers are making their debut in the Austrian market and have their flagship stores in Vienna. The designers have achieved a difficult feat: ensuring the contemporary designs of their stores blend seamlessly with the heritage-protected surroundings. The perfect opportunity to browse luxury and fashion labels within a small distance of each other, the Golden Quarter is your chance to hunt for those must-have products: shoes, evening dresses, and general high-end fashion.

An authentic Viennese experience

Whether you're seeking refreshment after a busy day of shopping, or you just prefer to watch the world go by, enjoy a Viennese coffee in an outdoor cafe. It's your perfect opportunity to people watch and you'll see some of the world's most well-heeled people moving from store to store, past the distinctive architecture on display in the Golden Quarter. Not only is this a restful experience, it's also a chance to learn more about local traditions. Experience a real Viennese institution by visiting Zum Schwarze Kameel. This culinary paradise serves the best sandwiches in town, including local favorites such as red cabbage with tuna and French Brie with nuts and curry. You'll find the people of Vienna happily eating and drinking here; whether it's for a quick coffee or a business lunch, there are plenty of dining options. If you can't find a seat (it's often in high demand) then you can still grab something to go from the delicatessen and patisserie next door. A trip to the Golden Quarter in Vienna is not only a luxury shopping haven, but it's also a foodie treasure trove that can be enjoyed by all.

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