For several years the north of Munich has had a new landmark, the futuristic new building of the BMW Welt. In 2007 this building, because of its form also referred to as the "four-cylinder", was built next to the BMW Tower, neighboring the BMW Museum and the company's main building. The building incorporates the innovative power of the brand impressively with its innovative exhibition design and the futuristic design in mind.
A different kind of "car dealership"
Innovation, dynamism, exclusivity and aesthetics coupled with progress, future orientation and computer-design: The BMW Welt in Munich built by the famous Viennese architects from Coop Himmelb(l)au is much more than a regular "car dealership." In addition to using the building for brand presentation and delivery of vehicles, the car manufacturer's premises are also used for the company's own and external events. Exhibitions and activities, great film premieres are held here as well as jazz concerts or family days. The architectural concept of the striking building is based on a double cone and the "top of floating clouds." A glass facade makes the building appear to be open, and the 16,500 square-foot roof is supported by only eleven columns so that it almost seems to be floating. This was made possible by an innovative steel architecture in which all the latest methods of computer-generated designs were applied. The BMW complex in Munich attracts visitors from all around the world. Some come to see the stunning architecture of the BMW Welt building, whilst others are there to see the more than 120 original BMW cars from more than nine decades presented in permanent and temporary exhibitions. Visitors can also glance behind the scenes in a BMW factory tour.
Explore the BMW Welt world of experience
A modern building with an open style of architecture, invites customers and visitors to experience the futuristic concepts, the notion of uniqueness and the innovative atmosphere that BMW Group brands create. Experience this amazing world of quality brands and the outstanding concept of BMW Welt. While you are visiting the BMW Group headquarters, you can find a diverse range of captivating activities such as: observe and discover the future trends at the BMW Museum, study the production processes at the BMW Group Plant or take one of the guided tours and you will be able to see the BMW Group and all its brands.